LimitFi | Fintech & Insurtech Branding & Creative

Transfer credit and risk with ease.


The Challenge

LimitFi, a leading global manager of credit liabilities for the insurance industry, came to Sunup seeking a new brand to help prepare for its next big stage of growth. In particular, the company needed a visual identity that would better align with the data-focused audiences it serves within the insurance ecosystem.

The Solution

Sunup developed a full identity system for LimitFi, starting with a new logo and ownable graphic device that would more clearly unite its marketing channels. Our goal was to visually underscore the connection between financial institutions and insurance companies that LimitFi helps facilitate. With alignment on that direction, we then helped activate the LimitFi brand with a suite of sales and marketing materials — from business cards and investor decks to enhanced social channels and a new website.

“Sunup built a polished and professional brand that's perfect for our audience. They also had a clear plan of action, listened to us at every touch point and took a highly collaborative approach as a creative partner. I would recommend them to anyone.”

— Zach Smith, Co-Founder & Managing Partner, LimitFi
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