Buy smarter, be seen.

The Challenge

Strike Social, a YouTube-focused adtech firm, needed to clarify its core offering. With more competitors entering the market each year, the firm was starting to lose traction. As we analyzed the brand more deeply, the root cause became clear: Prospects and analysts weren’t grasping Strike’s unique value proposition.

The Solution

We rebranded Strike from the ground up — clarifying its positioning, distinguishing its audiences, developing key messages and building out an entirely new visual and verbal identity system. Our ultimate goal was to help Strike occupy a more distinct place in the market.

The Result

Strike has attracted a whole host of new clients — from Disney to Netflix — and has been named the No. 17 fastest-growing company in the United States and the No. 1 fastest-growing company in Illinois by Inc. magazine.