Stand out from the flock.

The Challenge‍

Flightless, a U.S.-based video production company, needed to evolve its identity to align with a new caliber of clients, which included global brands working with bigger budgets and A-list celebrity talent.

‍The Solution‍

Sunup developed a full identity system for Flightless, replete with an updated name and logo, all codified in comprehensive brand guidelines. We then helped bring the new Flightless brand to market through a cross-channel activation plan that included a fully revamped website.
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“As our production company matured, we needed a refreshed brand that would reflect the higher level projects we were starting to take on. We turned to Sunup to evolve our brand’s entire identity — from our name to our logo to a complete system build-out. Sunup was a great partner every step of the way, getting all the details of our brand just right and then helping us activate it across channels. I highly recommend working with them if you have the chance.”

— Kevin Conway, Executive Producer, Flightless