At Sunup, we’re more than your branding agency. We’re your strategic partners in brand elevation. We’ll dive deep into your goals, audience and industry landscape to carve out a position that puts your organization in a new light.
Some brands need a simple refresh. Others need a full reset. And some are just getting started. Wherever you’re at, we’ll develop a custom plan that considers these components.
How is your brand performing? At the start of any engagement, we’ll align on your vision and goals; that is, where your brand sits in the market and where you want to take it. This process ensures all our recommendations are organizationally aligned and market driven.
Is your foundation defined? If not, we’ll help map your brand’s DNA — including its mission, vision, values, positioning, messaging and other key characteristics. Having these elements in place is critical to any brand identity work.
Is your brand dated or disjointed? Or are you just getting started? Informed by a strategic position, we’ll explore how best to express your brand, both visually and verbally. Then, once you’ve selected a direction, we’ll flesh out your brand’s full identity. Finally, we’ll develop brand guidelines that ensure clear and cohesive application over time.
Need help activating your brand in the market? No problem. We offer everything your team needs to be successful, from branded templates and social media assets to a new website and sales collateral.
Below are just a few brand assets to consider:
• Websites and landing page templates
• Pitch decks and presentations
• Social media assets
• Advertising assets
• Swag and apparel
• Business cards
• Letterhead and stationery
• One-pagers and sales enablement
• Event support and booth design
Jake Cinti
CEO, Yarrow
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To start, we’ll align on your objectives, KPIs and overall vision. Then, we’ll develop a brief that documents your brand’s competitors, differentiators, key messages and more.
Drawing on audience insights, we’ll develop campaign concepts for your consideration. Typically, this work takes a twofold approach: First, we’ll conduct a tissue session with your marketing team to get feedback on our preliminary thinking. Then, we’ll build out full concepts to present to a wider group of stakeholders.
Once you’ve chosen a campaign concept, we’ll develop an activation plan that dives deeper into channels, deliverables, budget and timing — ensuring your campaign launches without a hitch.
With an activation plan in hand, we’ll help bring your campaign to market by producing every asset you need. Finally, we’ll report on your campaign’s performance — identifying ways to optimize or double down on any success.
Need ongoing brand support? Then a creative retainer is your best bet. Starting at 20 hours/month, these longer-term engagements cover a range of marketing projects, including but not limited to:
• Presentation decks
• Research reports
• Sales enablement
• Social media graphics
• Trade show booths
• White papers
