Eye Associates | Medical Branding & Creative

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The Challenge

An optometry practice came to Sunup in need of a fresh brand, with hopes of reaching its next generation of patients. While the firm had been in business for nearly four decades, it was starting to grow stale as major competitors, including several national brands, entered the market.

The Solution

Sunup created a new identity system for Eye Associates — complete with a modern logo, a distinct brand device and a voice that speaks to all generations. Our ultimate goal was to bring the brand into greater focus.

The Result

Eye Associates has seen a major increase in new patients since debuting its new brand, with revenue growing by 22% in just one year.

“We're always looking for ways to provide the best possible patient experience. Part of that means having a strong brand that showcases what makes our approach unique. We partnered with Sunup to enhance the marketing of our eye care practice, helping us look fresh and personable at every touch point.”

— Dr. Michael Komasinski, Owner, Eye Associates
Eye Associates Logo
Eye Associates Color Variation and Badge
Eye Associates Brand Device
Eye Associates Social Posts
Eye Associates Tote Bag and Icons
Eye Associates Brand Guidelines
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